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Task: To create a clutter breaking internal communication campaign that would excite, involve and activate a pre-occupied target audience and gain their active participation everyday for a month as a build-up to an R and R event.

Solution: ATF devised a campaign that created curiosity and anticipation through an online engagement programme, backed by sms campaign, polling, daily interactive mailers and more.

Result: Out of a total target audience of 20,000 people more than 5,000 sms votes in just 2 days, more than 10,000 participants in the engagement programme. High level of enthusiasm and response on mail.

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