Kuoni Academy CASE STUDIES
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The Problem:
ATF was chosen over existing agency to re-launch Kuoni Academy Of Travel. With self initiated research, ATF discovered that pursuing a career in travel was not even in the consideration set of target audience.

The Solution:
ATF’s 2-phase communication strategy was to first educate the students on potential in travel and tourism industry, on the promising career that it could offer and secondly to create a clear differentiator between Kuoni Academy and the competition by hard hitting ads on various differentiators of the academy.

The Result:
Career in travel found a way in students consideration set. Kuoni Academy's image was well established. More quantitative as well as qualitative foot falls for enrolments.

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