SOTC Gurjar Vishwa Darshan CASE STUDIES
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The Problem: ATF was chosen over existing agency of last 2 years to re-launch SOTC - Gurjar VishwaDarshan. The brand was competing with the leader of the market, and need to firmly establish itself in the consumer's consideration set.

The Solution: With ATF's in-depth experience in the category of Travel and Tourism and its thorough understanding of the target audience, ATF came on board and worked hand in hand with the marketing and product management teams of the client. We contributed on product packaging to create a key differentiator. The differentiator was - 100% Veg food cooked in 100% Veg kitchen. We were the first one to take that positioning. Many other value additions were made by the agency at every level.

The Result: from a reluctant and passive start before ATF came in the brand recorded 35% increase every year. It also created a differentiator and a positioning that was difficult to match in the category. The brand was always in top 2 of the consideration set and enjoyed a premium image.

 
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