Vinay Electricals CASE STUDIES
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Task: The client, being amongst top 10 manufacturers of electric switches wanted to achieve a steep sales target and that too through a particular channel and target set.

Solution: ATF, along with the client's marketing team developed a year long sales initiative for electricians - who are the biggest influencers in retail sales' - Vinay Kharido - Ghar Basao Dhamaka'.

Result: Overwhelming response. Sudden and consistent growth in retail sales, organized data base generation, shift of electrician's loyalty towards the brand, high retail visibility and TOM recall. Targets more than achieved.

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