Rasiklal Sankalchand Jewelers

Mumbai’s New Jewellery Capital

When you are scaling up from 1800 sq feet showroom to 30,000 sq feet of showroom with an aspiration to grow into a multiple outlet brand you need to stop approaching it as a business and start building a solid brand. That were Against The Flow stepping in. We now had to attract people from all over Mumbai and surrounding satellite town and all the tourists and buyers coming in from other cities and NRIs as well. And we had to compete with the Jewellery hubs like Zaveri Bazaar, Bandra-Khar and Kemps Corner. We positioned RSJ as ‘Mumbai’s New Jewellery Capital’. To further leave up-to the promise beyond image and communication we worked along with the client to develop 4 in-house brand for 4 distinct categories. Today RSJ jewelers has successfully established its place amongst the top 5 brands in the consideration set of the TG.

Delivered

• Brand Positioning and Communication strategy
• Launched 4 successful house brands
• Top Of Mind Recall
• 4 brands – collectively a key differentiator
• Media Planning & Buying
• Year round Advertising Campaigns
• Celebrity Association with Film Star Prachi Desai