Rajiv Plastics
World class masterbatches products
A well-established business was now facing challenges at it lacked the image and perception that would compete with the other MNC players at the same time it was losing on price war with the domestic competition given the fact that there was no image differentiation even with competition in this segment. Against The Flow Developed an image building campaign ‘Rajiv Plastics – With You Right through’ demonstrating various values that it brings to the table to make it at par with any MNC company and at the same time communicating how every client – big or small – is important and at Rajiv and that it’s goes way beyond just world class products / material to its customers.
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Positioning
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Strategy
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Advertising Campaign (Print)
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Corporate Brochure
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Packaging
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Exhibition Design
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Below The line Communication
