Godrej Microwave Ovens

Premium Steam Microwave Owen

Godrej wanted to launch its premium Steam Microwave Owen priced at double the amount of the regular microwave owen. They were looking at an agency who would give a different strategic route then their conventional agency of years. Against The Flow Presented an impactful pitch with two creative routes and was assigned with the duty to launch the Product. Route 1 spoke to the upper crust woman – who is independent in thinking, placed on a pedestal socially, economically and probably even professionally. It just positioned Godrej Steam Microwave Owen as not just for Everybody’ and meant to appeal to woman who are just not like everybody else. Route 2 took on the Health and nutrition platform. In fact a little later agency coined a word ‘NUTRI-GENIOUS’ which stood for the lady who is Genius of a cook but is equally concerned about its nutritious value.

Delivered

• Print campaign
• Brochure
• Below the line and retail communication