Youngins’ – Preschool and Day Care

Launching a new brand in a highly crowded and active segment. The Task at hand was to launch and position YOUNGIN’s as a very premium brand in category that is usually thoroughly evaluated category of the target audience. The challenge was that it did not enjoy any pedigree nor had any alliance with an international brand. Against The Flow started by creating a very distinct Identity that would make the brand stand apart in an already crowded segment. It developed a communication and created strategy that would place the brand on a high pedestal within the considerable set of the TG.

Delivered

• Brand Positioning Strategy
• Communication strategy and plan
• Advertising
• Website
• Social Media
• Brochure
• Franchisee kit
• Environmental design for education centers
• Communication with Centers