AgainsThaFlow | Kuoni Academy of Travel

Kuoni Academy of Travel

Relaunching Kuoni Academy. Gaining lost ground.

After a year of its launch Kuoni Academy (An initiative of KUONI World Wide Travel Group) changed its existing agency and appointed Against The Flow to relaunch its academy. Equipped with insights derived from its self-initiated research, Against The Flow developed a 2-pronged brand positioning and communication strategy: a) Play a defining role of a market leader and expand the TG base by educating the youth on ‘Why to choose for a ‘career and travel’ b) Establish ‘Clear Differentiators’ and position Kuoni Academy as the International Academy with unmatched set offerings that makes you future-ready. Within a year of its relaunch there was a phenomenal hike in enquires and enrolments During our 3-Year association Kuoni Academy of Travel expanded to offer a range of ‘Inflight Career Courses’, became a successful franchisee brand and grew from being a ‘One Center’ brand to over 33 centers across India.