Focus Jeans – Jeans for women

In Fashion Industry It’s the Image that takes you to the next level.

In Fashion Industry It’s the Image that takes you to the next level. Focus Jeans was doing good business. But it had reached saturation. It could no longer demand higher price for his jeans and at the same time the competition was offering jeans at lower price. Unit sales were stagnant. That’s where we came in a couple of years back. From Brand Image planning, working with client to create entire range and sub categories for various price segments, product packaging, retail presence, advertising and brand communications to recently changing its Identity to compete with International brands – we have done it all. Today we have successfully re-positioned Focus Jeans as a high quality Indian brand at par with any MNC brand not only in B2B trade but also in B2C domain (Non-metro, middle class TG). The brand grew presence grew from 1500 outlets to 3200 outlets. And is moving towards becoming a respectable B2C brand as well. More and more stockists wants to work with Focus jeans and more and more retailers want to sell Focus Jeans. The next logical step now is to make it a B2C brand in near future.

Delivered

• Brand Positioning Strategy
• Product Packaging
• Brand Identity Design
• Brand Image and Advertising Campaign
• Influencer Advertorials and write-ups
• Marketing Collaterals
• Branding Interfaces