Essel Forex

Essel Forex wanted to grow

Essel Forex wanted to grow in Outward Remittance and its first target was to increase a market share in Outward Bound Fees Segment. Against The Flow developed a simple but effective strategy which was identified the key problem faced by the target audience and giving them the right solution. The problem being – ‘It was difficult to track the fees for almost 4 to 5 days’ once the payment was done by the student and it lead to heartburn and solid anxieties. The solution was an app that can help you track your fees! Against the Flow further developed impactful creative campaign that communicated just this in an amplified way! Client just loved it.

    Delivered

  • Product Design: Forex Card Design
  • Forex Card Kit for various bank and Consumers
  • Positioning and launch strategy
  • Launch Campaign for Outward Remittance for students
  • TV films scripts
  • Emailer campaigns
  • Social Media campaigns
  • Digital Media Planning

Brand Identity Design

Outward Remittance Campaigns

Emailer Campaigns

Brochure & Leaflet